Hundreds of millions of people now ask ChatGPT, Gemini and Claude where to eat, what to buy and when somewhere is open. In the last year those assistants started booking tables and paying too. They choose the businesses they can read.
ChatGPT alone went from 100 million to more than 900 million weekly users between November 2023 and February 2026. Gemini reached 950 million monthly users by July 2026.
| Announced | Weekly users |
|---|---|
| Nov 2023 | 100M |
| Aug 2024 | 200M |
| Feb 2025 | 400M |
| Oct 2025 | 800M |
| Feb 2026 | 900M |
ChatGPT weekly active users as announced by OpenAI: TechCrunch, Nov 2023, Simon Willison, Aug 2024, Engadget, Feb 2025, TechCrunch, Oct 2025, TechCrunch, Feb 2026.
The pieces an assistant needs to order and pay on someone’s behalf all arrived in the last twelve months.
Stripe and OpenAI launch Instant Checkout in ChatGPT and publish the Agentic Commerce Protocol, an open standard for selling through AI agents. Stripe, Sep 2025
Santander and Mastercard complete Europe’s first live payment made start to finish by an AI agent, within limits the customer set. Mastercard, Mar 2026
AI Mode in Search starts booking restaurant tables across the UK through OpenTable, TheFork, SevenRooms, ResDiary and others. Google, Apr 2026
19% of UK consumers use AI to choose where to eat and drink. In London it’s 39%, and half of everyone else is thinking about it. Zonal and NIQ, reported by Restaurant Online, Oct 2026
Among UK consumers who use AI to pick a pub, bar or restaurant. Three of the five are things your Arno profile gives assistants straight from you, instead of a guess from an old PDF.
Share of AI users who use it for each. Zonal and NIQ, reported by Restaurant Online, Oct 2026.
An assistant can now find a place , read the menu , check it’s open and pay before its user has opened a single website.
24% of UK AI users have tried a new local business because an assistant recommended it, and 74% trust those recommendations. Yext, Jun 2026
Over the 2025 holidays, shoppers who arrived from an AI assistant converted 31% better than other visitors. Adobe, Jan 2026
39% of Londoners use AI to decide where to eat and drink, against 16% in the rest of the UK. Diners who eat out most, and spend most, use it most. Zonal and NIQ, reported by Restaurant Online, Oct 2026
When someone asks ChatGPT or Claude where to eat tonight, the assistant can only send them somewhere it can read with confidence: a real menu, prices, allergens, opening hours and a way to order. Every Arno business is readable from day one. In London, where 39% of people already ask AI where to eat, the first places on each street to be readable are the ones assistants suggest. Zonal and NIQ, reported by Restaurant Online, Oct 2026
6 of 2,486places on this map an assistant can order from
Forecasts for 2030 disagree on how big agent-made purchases get in the US, not on the direction. McKinsey puts the global figure at $3 to $5 trillion.
Goods bought through AI agents in the US in 2030, low to high case. Morgan Stanley, reported by Yahoo Finance, Nov 2025; Bain & Company, Dec 2025; McKinsey, Oct 2025.
Anything with a list of things to buy and a counter to collect from works the same way for an assistant. Arno starts with food and drink and shops, and grows one kind of business at a time.
Type your business name. We find your menu, hours and contact details, you check them, and assistants can order from you the same day.
Forecasts are the publishers’ own and are about the US, where the most research has been done. UK survey figures come from the publishers’ samples, shown with each source.